The story of New Balance begins at the dawn of the 20th century in Boston, Massachusetts when William J. Riley, a 33-year-old English immigrant, committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit. Due to the ?new balance? it provided for wearers, the company name came into being. They adhere to a unique "Endorsed By No One?" philosophy and are committed to a Made In The UK policy.